Thursday, 10 September 2009

After Armageddon

After the virtual destruction of the UK new homebuilding industry, there are signs of a cautious recovery. I just wonder what might have happened to many of the important issues that were starting to be addressed by many of the major developers? Will customer satisfaction be relegated again? What damage will have been done to their brands after some desperate discounting? And will CSR and sustainability be seen as a 'nice-to-have' at the expense of profitability?I've been in discussions with many home builders recently and there is a real sense of fear and anxiety at what the 'new world' will hold for them?Any views anyone?